Trade Development Authority of Pakistan (TDAP) in collaboration with the CBI Netherlands arranged a two day workshop on "preparing for an effective participation in Heim Textile" which was participated by the textile sector entrepreneurs.
According to the information received from the TDAP office Lahore on the concluding session of the day the resource persons of CBI Christopher Landuyt (Trainer Expo Maniac) and Mareel Oosterveer (Expert on Home Textiles) imparted training to the exporters for the EU market which included all aspects of the export marketing plan, export process and how to introduce and promote their products in the EU market.
The resource persons also enlightened the participants about the market dimensions and product competitiveness in the European business markets and also gave the detailed briefing on the export procedures and means of identifying the European buyers.