Samsung Electronics Co Ltd, (mobile phone provider) on Saturday unveiled its new smartphone platform, Samsung bada. At this unveiling, Samsung displayed bada SDK (Software Development Kit) for partners and presents the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers.
Steve Han, Managing Director-Samsung Pakistan stated that "Samsung bada is a driving force in accomplishing Samsung's vision of a 'smartphone for everyone." To achieve this vision, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support program that both the application store and consumers will benefit from.
Based on Samsung's accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy ultimate mobile experience through superb features. Zeshan Qureshi, Head of Mobile phones-Pakistan and Afghanistan at Samsung Electronics said, "In providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers."
He added, "At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world." Based on Samsung's signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. It provides creativity and user interactivity through flash control, web control, motion sensing, fine-tuned vibration control, and face detection.-PR