Olper's of Engro Foods Ltd (EFL) after their award winning Ramazan campaign of last year have now launched a new campaign for Ramazan. Sharing his thoughts on the new Olper's Ramazan campaign, Sarfaraz A Rehman, CEO EFL, said, "Ramazan is a month of purity and we at EFL have taken it upon ourselves to promote the messages of Islam through our Ramazan campaigns every year.
This year's campaign revolves around the concept of a 'Momin' (a true Muslim) which I believe will be much thought provoking for the Muslims across the board." The new ad campaign captures the essence of Islam through its basic roots, children. The background theme is Iqbal's poetry and has been taken from the legendary Noor Jehan's, "Har lehza hai Momin", which has been recorded beautifully in the vocals of children. The song divulges into deep thoughtful lyrics, explaining the concept behind the idea of a Muslim.-PR