The recent devastation in country caused by raging floodwater, destroyed hundreds of thousands of homes, washed away entire crops and killed livestock on a massive scale. With the forecast of more heavy rains and the anticipation of an impending humanitarian crisis, Fatima Group through its Corporate Social Responsibility Programme embarked upon a comprehensive flood relief effort throughout the flood-hit areas of Punjab.
With all the companies under its banner, Fatima Group became active with its efforts from the very outset of the disaster as the first round of aid was dispensed by 5th of August. This aid amounting to more than Rs 12 million included cash donations, food & clothing, medicine and tents etc. Apart from the management of the Fatima Group, the employees also donated a substantial amount of money for the relief efforts. So far the relief goods by Fatima Group have reached flood-hit areas of Punjab, supporting around 14,000 flood victims in Muzaffargarh, Rahimyar Khan, Kot Addu, Bhong, Alipur, Sadiqabad and Liaqatpur.
Continuing its maximum support during the preliminary stage of providing instant relief to the flood victims Fatima Group plans to actively involve itself in the proceeding phase of rehabilitation of the displaced persons. The rehabilitation process is being chalked out, in view of the damage assessment of the affected areas, and a plan to bring about massive infrastructural uplift will be initiated simultaneously.-PR