Mobilink, Pakistan's market leader in cellular services and a part of Orascom Telecom Holding, carried out a special relief activity in which its employees distributed 'Eid Gift Packs' among the flood victims at various relief camps in Multan. Eid gifts' distribution was arranged by Mobilink Foundation Torchbearers along-with volunteers from different departments of Mobilink.
The volunteer employees distributed gifts among women and children and also spent time with the flood victims in the relief camps. The gift packs consisted of mehndi, bangles for women and dolls, footballs, toys, wristwatches and sunglasses for children. Mobilink, with its commitment to help flood victims in this hour of need, has appealed to the masses to remember their brethren on this Eid and cut short their expenditure so that more money could be donated in the relief funds.
Employee volunteerism is a core value of Mobilink's culture of excellence and employees are strongly encouraged to develop a humanitarian spirit. Mobilink Foundation Torchbearers are sanctioned to clock an average of four to five dedicated hours per person per month during the official working hours. On average, the volunteers spent more than 4,800 hours in 2009 in community service initiatives. Mobilink carried out extensive relief efforts for the 2005 earthquake victims as well as built a large relief camp for accommodating 1,000 families of IDPs from Swat in 2009.