Apple and Japanese advertising giant Dentsu Inc are teaming up to bring the California-based company's iAd advertising network for portable devices to Japan early next year, the companies said on November 10. Dentsu, Japan's largest ad agency, will sell advertising space and produce commercials to be distributed through the iAd network to iPhone and iPod touch users in the country.
Apple launched the iAd network in the United States in July, which exclusively targets the firm's devices, enabling advertising through applications used by iPhone and iPod touch users running the company's iOS 4 operating system. According to Apple, application developers who incorporate advertisements using iAd get 60 percent of income generated by them.