Sony Corp on Wednesday launched a music streaming service in a bid to boost sales of its consumer electronics and break Apple's dominance of the online music business. The Japanese company's "Music Unlimited powered by Qriocity" is a cloud computing-based, digital music service that does not involve downloading tracks like Apple's iTunes, which started in 2001.
Instead, a subscription gives users access to a catalog of about 6 million songs, which can streamed to Sony's Internet-connected devices like the PlayStation 3, personal computers and Bravia TVs. The service can be synchronised with a user's existing music files, including iTunes, Sony said.