Pakistan Telecommunication Company LTD (PTCL) has launched new "Position Statement" 'Hello to the Future' at the start of the New Year. PTCL's new positioning statement illustrates the company's aim to transform the world of telecommunication and the way its customers communicate. "Hello to the Future" is a fusion of vision, brand philosophy, brand values and strategy.
The "Hello to the Future" joins two most significant words in the arena of communication ie "Hello" that provides the inward communication, a word which is related to the telecommunication history and has been used ever since and will be used in future, whereas through the use of second word "Future" PTCL promises to lead its customers, in to future with futuristic ideas and products.
The newly chosen position statement sums up the PTCL philosophy of providing planned and proactive solutions and products to its customers and holds the promise that PTCL is committed to ensure complete customer satisfaction through innovative and futuristic services and products.
It outlines the brand values like evolution, innovation, humanistic trustworthiness and quality consciousness that PTCL cherish and uphold. The two main words chosen for the position statement ie 'Hello and Future' together depicts PTCL welcoming nature, customer centric approach and its continuous evolution and achievements to take its customers to the future. Naveed Saeed SEVP Commercial said that the new positioning statement of PTCL portrays not only its effective relationship building with its valued customers but also establishes it as a futuristic entity which is working constantly towards inventing paramount solutions for its customers.-PR