Branchless banking: UBL to receive support from SBI

21 Jan, 2011

United Bank Limited (UBL) has announced to receive support from ShoreBank International Ltd (SBI) through a $6.9 million grant to SBI from the Bill and Melinda Gates Foundation to scale up the electronic services platform in Pakistan called UBL Omni.
A simple signing ceremony was held on Thursday to mark the joint project between UBL and SBI in Karachi, which was presided over by Shahid Hafeez Kardar, Governor State Bank of Pakistan. "With SBI's technical assistance and strength of UBL Omni, we aim to support the financial inclusion agenda of SBP by facilitating conversion of a large number of non-bank accountholders into regular bank accountholders, and to incorporate them within the fold of the documented economy," said Atif R. Bokhari President of UBL while speaking on the occasion. He said that UBL will continue the tradition of being at the forefront of offering innovative payment services to Pakistanis across the board, nation-wide.
Bokhari said that branch-less banking regulations were issued by State Bank of Pakistan in 2008 to foster financial inclusion in the country and in turn, in early 2010, UBL initiated the first branchless banking product in Pakistan with the aim of developing a countrywide network of agents and a mobile payment platform to extend financial services to low income and un-banked population of Pakistan.
"UBL has the distinction of being the pioneers in rolling out the first ever mobile wallet service in South Asia that enabled customers with GSM mobile connections to carry out simple financial transactions using their mobile phones," he remarked.
In the next phase, he said, UBL established a wide network of shopkeepers to act as agents in order to facilitate both the accountholders and the non-account holder walk-in customers to open accounts, deposit and withdraw cash, make utility bill payments, send or receive money, purchase mobile card vouchers and make post-paid mobile bill payments. In the first eight months of the launch of UBL Omni, the business has already facilitated cash aid disbursements for several government and donor agencies, including more than 400,000 beneficiaries of the Benazir Income Support Programme (BISP), the World Food Programme (WFP) and most recently to more than one million flood affected people using Watan Cards, he dilated.
Ms Laurie J. Spengler, President and CEO, SBI, said, "SBI is delighted to be the implementing partner of this project of national importance for Pakistan. I want to congratulate the UBL team for conceiving and successfully implementing a branch-less banking model that has the potential of becoming an affordable payment system for millions of financially excluded people.
Pakistan's advent in this field is still nascent but international experience demonstrates that UBL Omni can become an important and highly replicable endeavour." SBI is an international consulting and advisory firm that specialises in supporting financial institutions in emerging markets to reach the under-served and un-banked population and has had a presence in Pakistan since 2005, she informed.
"Access to banking for the poor is a challenge, due to the high costs and inconvenience, as many live far away from banks," said Jason Lamb, acting deputy director for the Financial Services for the Poor initiative at the Bill & Melinda Gates Foundation. "Delivering financial services through branch-less banking can help the Pakistani people take better advantage of their earnings and build financial security."

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