ISLAMABAD: Demand for Pakistani rice has increased due to its special fragrance, colour and quality across the world.

A spokesman of Agriculture Department talking to Radio Pakistan said the Agriculture Department launched a special campaign about poison free paddy crops this year.

He said international rice export companies have lauded the initiative of the agriculture department.

Pakistan produces world class rice and has a well developed rice processing industry as proven by its exports to high-end and the most sensitive markets around the world.

“We want to move towards value-added products to increase exports,” he added.