Standard Chartered has launched a new enhanced Priority Banking offering for Pakistan's increasingly sophisticated and discerning banking customers. The new service for customers with high investible assets combines highly customised financial solutions covering banking, borrowing, protection and investments, with exclusive new products such as the Visa Platinum Debit and Credit Cards.
It also includes a range of international banking services and exclusive lifestyle privileges for priority customers and their families. A key part of the new Priority Banking offering in Pakistan is an exclusive rewards programme, which recognises customers for all aspects of their banking relationship, as well as high levels of service to meet customers' needs for exclusivity, expertise and responsiveness.
Priority banking customers will be serviced by a dedicated relationship management team comprising qualified and trained relationship managers (RMs) backed by experienced product experts in the areas of wealth management, including investments, foreign exchange, insurance and lending.
Additionally, customers can access the full range of services from dedicated support at Priority Banking centers in select branches in Karachi, Lahore, Islamabad, Rawalpindi, Peshawar & Quetta, a 24/7 call centre dedicated to Priority customers and other touch points around Standard Chartered's international footprint. The Pakistan launch of Priority Banking was led by Steve Bertamini, Group Executive Director and CEO Consumer Banking.
This launch is part of a Priority Banking global roll out by the Standard Chartered Group in key markets including China, Hong Kong, India, Malaysia, Singapore, UAE and Korea Steve Bertamini, Group Executive Director and CEO, Consumer Banking, Standard Chartered Bank, said, "Our Consumer Bank has delivered strong early results as it stepped up its transition from a product-led to a customer-focused organisation.
Mohsin Nathani, Chief Executive, Standard Chartered Pakistan, added, "The re-launch of Standard Chartered's Priority Banking symbolises the re-energising of the Consumer Banking Business as a whole. Priority Banking's highly customer-focused approach will lead to more holistic relationships with our customers, with more sophisticated product development and a balanced approach to risk management."
Aalishaan Zaidi, Head of Consumer Banking, Standard Chartered Bank Pakistan said, "Priority Banking is a big part of our Consumer Banking strategy and this key segment is growing rapidly. Our enhanced Priority Banking proposition is among the best in the industry.-PR