The Standard Chartered Bank (SCB) print campaign captioned 'We respect and value your beliefs' has been awarded the Runner Up Award for the year 2009-10 by the All Pakistan Newspaper Society (APNS). The advertising campaign was launched by SCB's agency, Manhattan International (Pvt) Ltd to promote and popularise the Islamic Banking Services provided by the bank to its devout customers.
It comprised a series of English and Urdu advertisements in a large number of leading newspapers and received a positive response from readers. The ad campaign was developed by Ms Ayla Haq, Associate Creative Director of Manhattan International (Pvt) Ltd, with the assistance of Concept Writer Fawwad Baig and Visualiser Furqan Hanif.-PR