Facebook on April 7 presented an Internet-obsessed world with a gift - greener, cheaper data centres to more efficiently power online services. The social networking star custom-designed hardware, power supply, and architecture of a new US data centre that is 38 percent more power efficient and costs 24 percent less than the industry average.
Schematics and designs for Facebook's revolutionary data centre in the Oregon city of Prineville were made available to the world as part of an Open Compute Project announced by founder Mark Zuckerberg.
"We found a lot of stuff mass manufacturers were putting out wasn't what we needed, so we customised it to better fit social applications," Zuckerberg said during a press conference at Facebook's campus in Palo Alto, California.
"We are trying to foster this ecosystem where developers can easily build start-ups."
A shift to hosting software applications as services in the Internet "cloud" is driving enormous growth of data centres globally, according to Graham Weston, chairman and founder of US computer network hosting giant Rackspace.
Cheaper data centres should translate into lower costs for Internet start-ups that typically rent computing capacity, providing a "turbo-charge" for innovation, according to Dell computer vice president of server platforms Forrest Norrod.
"Facebook's design is really a leap forward, because it is much simpler, cheaper and greener," Weston said. "I think it's the biggest reduction in server infrastructure cost in a decade."
San Francisco-based social game sensation Zynga is looking to use Facebook's technology in its data centres, which host popular online games such as "FarmVille" and "Zynga Poker."
"We think it is going to make a big difference in how we bring play to the Internet," Zynga chief technology officer Allen Leinwand said while taking part in the Facebook press conference.
"It should be fun for people to play on the Internet, but you need a lot of infrastructure behind that," he said. "We are really intrigued by what is going on here.
The power efficiency gains of the Open Compute Project design promises to shave millions of dollars off the electricity bill of a typical large data centre, according to Weston.
If a quarter of the data centres in the United States switched to the new model it would save enough energy to power more than 160,000 homes, Facebook estimated.
"It's time to stop treating data centres like 'Fight Club' and demystify what is going on in there," Facebook vice president of technical operations Jonathan Heilinger said in a playful reference to a film based on secret gatherings for bare-knuckle matches.
Other Internet firms such as Google build their own data centres, but haven't made designs freely available as Facebook has at the website opencompute.org.
Developing countries where outdated and inefficient data centres are common could be prime beneficiaries of the free Facebook technology.
India, China and other countries are racing into an Internet Age that demands data centres, Dell's Norrod noted. "There will be the opportunity for Internet companies in the developing world to take a leap forward, jumping over the past 15 years of learning," Norrod said. "That's going to happen."
Computer makers Dell and Hewlett-Packard along with chip companies Intel and Advanced Micro Devices worked with Facebook to develop the data centre technology.
Facebook engineers hoped to get feedback and ideas to improve the designs.
"It is like the launch of the (Toyota) Prius, only you gave people the plans on how to make the Prius," said Intel data centre group general manager Jason Waxman. "There are a lot of places around the world that could benefit from this kind of information."