Sprite has created a unique youth engagement platform, University of Freshology. The platform recognises youth problems in Pakistan, provides witty solutions to those problems, and promotes fresh thinking in students. Through the nation-wide activity promotion, University of Freshology will collect 'maslas' of all nature through sms and email, and discuss the shortlisted issues through workshops.
Sprite has launched its new advertising and marketing campaign of the refreshing drink adopted from the tagline "First drink, then think, Sprite - University of Freshology". University of Freshology aims to introduce an interactive mind workout for the youngsters, who come across various situations in day to day life, to conquer these problems by taking a witty and relaxed approach. University of Freshology is a one-stop solution for surviving everyday life! It is a cool, hyped up, youth-relevant platform, about which young people from all over Pakistan can relate to and be excited about. This summer Sprite will be a friend in need, a dependable partner and mentor for the crisis-struck youth of Pakistan in Karachi, Lahore and Islamabad.
Saad Haroon, a popular stand-up comedian, is the Professor Freshology who will be conducting these workshops in 17 campuses across the three metropolises. Campuses in Karachi have already been covered, receiving tremendous response and student engagement. The caravan is now all set to induce fresh thinking at the campuses of Lahore in the coming week. Sprite, as a brand, is known for its unique initiatives such as Sprite Cricket Next and 3G Hit Hard. All these activities promote active healthy lifestyle amongst the masses of Pakistan.-PR