British billionaire Richard Branson will dress and serve as a stewardess on Malaysian budget carrier AirAsia X on May 1 after losing a Grand Prix bet with the founder of the airline.
Branson, whose Virgin group sponsors the Marussia Virgin Racing team, will finally honour his bet with AirAsia founder and Team Lotus co-principal Tony Fernandes on whose team would finish higher at the 2010 Bahrain Formula One GP.
"Five months after the colourful evening in Abu Dhabi, the day of reckoning for Sir Richard Branson has finally arrived," the airline said in a statement Wednesday.
"(He) will don AirAsia's famous red female flight attendant uniform and strut down the aisle to offer coffee, tea or any other food or beverage to Tony Fernandes and 250 other guests on the special 13-hour KL-bound flight," it said. AirAsia X is a long-haul affiliate of AirAsia and Branson's Virgin Group.