Intel makes late charge into tablet market

18 Apr, 2011

Better late than never - even in the fast- moving world of mobile technology hardware. PC chip giant Intel launched its long overdue chip for tablet computers on April 11, hoping that its Atom chipset can make up ground on better established rivals from Samsung, Apple, Nvidia and Qualcomm.
In a statement, Intel said the 45-nanometer Atom Z670 will begin appearing in May in devices in 35 different designs from companies like Lenovo, Fujitsu, and Motion Computing. The various tablets will run versions of Google's Chrome and Android operating systems, as well as Microsoft's Windows and Nokia's Meego.
Intel chips power more than 80 percent of PCs but less than one percent of the tablet and smartphone market, which is predicted to grow much faster than the market for personal computers. Intel is hoping that the rapid development of the small, low-power chips will boost its fortunes in the mobile market.
"The new Intel Atom 'Oak Trail' platform, with 'Cedar Trail' to follow, are examples of our continued commitment to bring amazing personal and mobile experiences to netbook and tablet devices, delivering architectural enhancements for longer battery life and greater performance," said Doug Davis, vice president and general manager of Intel's netbook and tablet group.

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