Engro Corporation is all set to enter the halal food business in North America, as the company has finalised and signed an agreement with US-based Al Safa Halal to purchase its food business. The move comes as part of Engro Corporation's goal to become the largest Pakistan-based company operating internationally.
Al Safa Halal is a relatively small food company based in New York. However, its products are distributed throughout North America, primarily in supermarkets catering to the seven million-strong North American Muslim community. The company's products primarily involve meat-based frozen foods, such as chicken, turkey, beef and pizza though it also has vegetarian fare such as falafel products. Meat is a new line of products for Engro Foods as the company's Pakistani operations are primarily focused on dairy products such as milk and ice-cream.-PR