Online groups startup Fridge said July 21 it has been bought by Google and will become part of the Internet giant's freshly-launched social network. New York City-based Fridge is closing and its small staff will become part of the Google+ team, the startup said in a post at its website.
"We look forward to continuing the vision of creating fresh and exciting social group experiences for users across the Web," the Fridge message read.
More than 20,000 groups had reportedly been formed at Fridge for sharing pictures, opinions, videos and more. The website boasted more than 40,000 users monthly. Google chief Larry Page said last week that the Google+ social network already has more than 10 million members.
The service allows users to separate online friends and family into different "Circles," or networks, and to share information only with members of a particular circle.