'Oracle is world's most complete, open, integrated business software and hardware systems company'

22 Aug, 2011

Ahsen Javed is the Managing Director for Pakistan and South Asia Growth Economies (West) at Oracle Corporation. In his role, he is responsible for overseeing Pakistan and Oracle's South Asia Growth Economies (SAGE) West region covering Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka.
Ahsen holds degrees in business and accounting from the Association of Chartered Certified Accountants, United Kingdom, and the Institute of Chartered Accountants of Pakistan.
Q. Oracle has almost all the solutions ranging from business applications, to technology infrastructure including hardware, network and storage? How well-integrated are these solutions are and how do they translate to customer related benefits?
A. Oracle is the world's most complete, open, and integrated business software and hardware systems company, which develops solutions for small and large enterprises to help run their operations. As a complete systems provider, Oracle offers the maximum level of integration of hardware and software components, delivering the best value in the industry to our customers.
Oracle's hardware and software products are designed and tested as an integrated, end-to-end stack in order to provide users with a complete, comprehensive solution, offering optimum functionality, top performance, and reduced complexity.
Only Oracle performs full stack testing of all components of the Optimised Solution using real world workload stress tests with fault injection, performance, scalability and interoperability testing to minimise downtime and to protect data assets to keep it accessible for business continuity and operations.
Oracle Optimised Solutions are up to 75 percent faster to deploy with low total cost of ownership and have up to 4x faster transactional throughput time to allow users to quickly access, process and analyse data and information so that businesses can quickly respond to changing market and customer demands.
Q. 'All in one box solutions' are gaining popularity among IT executives due to easy management and minimum installation time. What are your views on this?
A. Single-box solutions have become essential for organisations now as they look for provision of complete solutions, covering all aspects from a single IT vendor saving time to hire and communicate with different vendors of different services.
Above: As a single solution provider, Oracle reduces deployment and interoperability risk.
Oracle has two of such solutions which are getting immensely popular among the customers. These are Oracle Exalogic Elastic Cloud and Oracle Exadata Database Machine.
HYPERLINK "http://oracle.com /exalogic" "_top" Oracle Exalogic Elastic Cloud is the world's first and only integrated cloud machine--hardware and software engineered together--to provide a "cloud in a box". Exalogic is designed to revolutionise data centre consolidation, enabling enterprises to bring together tens, hundreds, or even thousands of disparate, mission-critical, performance-sensitive workloads with maximum reliability, availability, and security. Oracle Exalogic's unique high-bandwidth, low-latency interconnect fabric means that complex, distributed applications can run with a responsiveness simply not achievable with typical servers used in data centers today.
By consolidating applications to Oracle Exalogic Elastic Cloud, enterprises can accelerate the performance of Java applications by as much as 14x, improve reliability and scalability beyond even the most mission-critical requirements and reduce deployment effort by up to 95 percent while reducing costs by as much as 60 percent.
Oracle Exadata Database Machine, the world's fastest, secure and fault-tolerant Database Machine for both Data Warehousing and Online Transaction Processing, is a complete grid, or private cloud which delivers extreme performance and scalability enabling enterprises to make critical business decisions. The only OLTP machine in the world costs significantly less than competitors and is considerably faster than similar products available in the market-enabling enterprises to store more than ten-times the amount of data and search data more than ten-times faster without making any changes to applications.
Q. Gartner predicted that by 2020 the digital data will be around 35,000 exabytes which is 44 times more than the data in 2009. What are your product offerings to address the ever-increasing data storage needs of large organisations?
A. It is true that data is increasing with rapid rates and tackling the challenge of huge data storage in coming years will be an uphill task.
Oracle storage strategy is to ensure that Oracle software runs faster and more efficiently on Oracle storage. Integrated automatic provisioning and management provides storage performance on demand, and streamlines end-to-end data movement and protection.
Oracle's complete storage product portfolio enables enterprise data centres to address all of their most critical storage requirements. The product portfolio includes:
Oracle Exadata Storage, engineered for the Oracle Database, provides extreme performance for OLTP, data warehousing and database consolidation with industry leading optimisations including Query offload, Exadata Hybrid Columnar Compression, Exadata Smart Flash Cache, IO Resource Manager, and InfiniBand interconnect.
Oracle ZFS Storage Appliance, the premier product for Network Attached Storage (NAS) File I/O, offers high-performance, efficient NAS consolidation for Oracle software, test and development and data protection.
Pillar Axiom storage, the most recent addition to the Oracle storage portfolio will be the premier Oracle product for Storage Area Network (SAN) Block I/O. It delivers enterprise SAN consolidation with exceptional performance/capacity scaling, industry-leading efficiency and best-in-class, end-to-end quality of service.
Oracle StorageTek Tape, engineered for less-frequently accessed archives and data protection, is highly scalable, reliable and available for consolidating data for archive and data protection.
Q. What is Oracle Optimised Solution for Oracle Database? How does it benefit the organisation in their data processing needs?
A. Optimised database systems are critical to the success of businesses and government entities large and small. These systems must be highly available, and downtime must be minimised while cost-effectively optimising performance and employee productivity.
The union of Oracle and Sun has created one innovative company responsible for all the hardware and software components of a highly available, highly integrated, optimised database system. Oracle provides the technology to keep the database system running despite hardware and software errors, and provides a single source for ongoing services and support.
Only Oracle performs full stack testing of all components of the Optimised Solution using real world workload stress tests with fault injection, performance, scalability and interoperability testing to minimise downtime and to protect data assets to keep it accessible for business continuity and operations.
Oracle Optimised Solution delivers up to 75 percent operational and acquisition cost savings over the competition allowing customers to maximise technology investments. Oracle Optimised Solutions are up to 75 percent faster to deploy and have up to 4x faster transactional throughput time to allow users to quickly access, process and analyse data and information so that businesses can quickly respond to changing market and customer demands.
Q. Many top organisations are moving towards cloud computing to enable their stakeholders' access key real-time information from any location. How is Oracle helping such organisations?
A. Cloud Computing is a rapid and extensive solution of business at mainstream, medium and small sized corporations as it enables users to connect with the required IT environment without investing a huge amount of money on the deployment of infrastructure.
The popularity of ready on demand access to IT environment is vital for entrepreneurs without procuring expensive equipment and deployment of physical network.
Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud are the ideal platforms for consolidating database applications onto private clouds, and lowering hardware and administrative costs. These are pre-configured and pre-optimised packages of hardware and software engineered to work together and easy to scale in a private cloud environment.
In addition to the technical benefits, customers adopt Oracle Exadata Database Machine and Exalogic Elastic Cloud to mitigate deployment risks. The Oracle Exalogic's extreme performance, massive scale, and hardware-based application isolation make it the ideal platform for consolidating many existing applications on a single platform. Applications can be migrated unchanged and then run with higher performance and reliability at a cost that can be as much as 60 percent lower than for traditional environments.
Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud deliver superior performance, maximum availability and ironclad security capabilities which are integrated and managed together with the complete Oracle stack to accelerate and simplify complex IT deployments, and enable the deployment of highly scalable cloud services.

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