We live in a dynamic world that is currently at an inflection point witnessing a realignment of global economic leadership. Everyone's attention is riveted on Asia. AdASia 2011 will provide the platform to chronicle change of a significant magnitude and provide a glimpse of the opportunities and challenges that lie ahead.
The Agenda will feature more than 20 intellectually stimulating sessions that explore the business ecosystem and understand the nature of disruption. The topics have been carefully selected to stimulate excitingand cutting edge debate on concerns vital to the marketing, advertising and media industries
---- Can industry reinvent itself to fit the new world order?
---- Who will be the Game Changers?
---- Marketing is dead, engagement is in...Trust is dead, excitement and edginess are in. What are the new rules for survival for brands and their markets?
---- Has the DNA of the new consumer been decoded?
---- How will strategy and structure evolve to tango better?
---- The Asian conglomerate - just a pipe dream?
---- From Chat Rooms to Facebook to Twitter.....What Next?
---- Will Asia lead the next creative renaissance?
---- How willclients cut through clutter to navigate media traffic?
---- Can Unpredictability be managed in Life and Business?
---- Will Brands with a Conscience survive?
---- India 2020 - a global brand?