The world in the last two years has weathered the financial tsunami. However, more than the great financial meltdown, the world has seen the emergence of a new world order. If, in the 20th. century, the world looked to the West for innovation and progress, in the 21st. century, everyone's' attention is on the East, on us.
---- Truly the new century has seen tectonic changes - in the way one does business.
---- Marketing is dead, engagement is in.. Trust is dead, excitement and edginess is in. So what are the new rules of survival for brands and their marketers?
---- There are instances of brands experimenting with 'spread and sell' executions that get interwoven into the social fabric. Is our business still advertising or is it managing communities?
---- From chat rooms to twitter & facebook, to mobiles as the new micro blogging device - how can brands cope with such dynamic enablement of consumer engagement?
---- How do we master the ever evolving operating environment, its impact on business and the new age imperatives for long-term sustainability.
---- The answers to these and many more such posers are not very clear. The one thing that is clear though is that the future is going to be marked by chaos, flux & new paradigms. Indeed, the only certainty about the future is that it is going to be uncertain. Uncertainty is the new certainty.
---- We believe AdAsia 2011 is a platform, which will not only chronicle the changes but also provide a glimpse of impending opportunities and challenges.