"AdAsia 2011 isthemed on "Uncertainty: The New Certainty." This would be a new foot print as far as Asia is concerned while leading the world on revival, aftermath the global economic melt down.
We are witnessing a realignment of global economic leadership. Brands are on an experimental spree through multi-layered communication channels right from Twitter, Face book to mobiles and micro-blogging as the new evolving mediums. The canvas of this ever-evolving operating environment and its impact on business is gaining critical significance to long-term sustainability.
Ad Asia in 2011 will not only chronicle this changes but also provide a glimpse of impending opportunities and challenges that lie ahead in this dynamic field of advertising and marketing. I believe that Ad Asia will always remain a forum of friends from the communication fraternity to assemble and platform stimulating ideas to keep abreast with fast changing communication world."