Currently President & CEO of MCOM is one of the most esteemed advertising professional; revered equally by media-men, analysts and critics, in Pakistan & abroad. Numerous national & international awards on business excellence & creative standards stand testimony to both Mr Kisat & his phenomenally emerged MCOM.
MCOM is participating in ADASIA 2011, New Delhi; with ideas that critically analyse the ever changing world and business dynamics; more emphatically the hyper volatility that has struck business lines across the continents in recent years. Uncertainties of all sorts emerged proving forecasting and feasibilities fundamentally wrong. Eventually risk management has become more riskier than ever. Irrespective of speculations, controversies, mergers, acquisitions, defaults, crashes, debt ceilings after ceiling, bailouts, twitter revolutions, and more recently occupy wall street like movements - the stories of extraordinary excellence and unorthodox business models continue to register their innovations. Shift in business leadership towards emerging giants like China, South Korea and India is another interesting phenomenon speaking for people and businesses of vision who are beating uncertainties by their assertive and innovative certainties.
Besides a global and regional critical analysis, MCOM is participating in ADASIA 2011 with some critical case studies on how consumer behaviours, market dynamics, demand and supply forces, socio-economic, geo political, business innovations and entrepreneurial leaders have triggered chains of change after change after change, making things more complex and uncertain. As well as some exceptional success stories that have created new demands, developed new competitive edge and created newer, higher, more innovative blue oceans of accomplishments.
Participating with the professionally represented delegate; MCOM from Pakistan calls on the world at the ADASIA 2011 to join hands for making the world more certainly progressing and prospering. Operating simultaneously in commercial, social, and public spheres, MCOM is numero uno of advertising excellence, public relations, and event management. MCOM acumen has started conquering communications corridors and scaled great heights of business volumes, creative credentials and operational excellence in less than a decade; and has series of prestigious commercial brands and public sector clientele to its credit. Having raised its stature to highest raised bars, MCOM is poised now to venture into regional and global business collaboration/s.
Due to rapidly changing world, digitization of technology and universal media communication revolution, everything has witnessed exceptional transformation in every field of life. Be it eating habits or life styles, living standards or behavioural patterns, and even business or marketing strategies; every single entity has undergone phenomenal change with the passage of time. People no longer have to wait for long period of time to get answer to their mails; moreover, any latest technological development becomes common to the entire world within hours.
Keeping pace with the time and moulding ourselves with rapidly changing trends of the world is the only way out for survival. MCOM knows the mantra of transforming itself, as it has the finest combinations of creative and marketing professionals of advertising enterprises, who can sell a refrigerator to an Eskimo. The seasoned human resource and creative workforce is poised to make marvels by excelling in the art of carving masterpiece through brainy ideas to uphold the excellence.
360 degree impact is ensured by keeping a consistent framework of conceptual, graphic, colour, visual and lingual symmetry. Practicing avant-garde approach, MCOM synergies the overall communication impact and gives birth to greater Top of the Mind (ToM) Recall, and helps opening the right window in the perception of the target audience. In a phenomenally short span of time, MCOM became one of the top ten advertising agencies of Pakistan in terms of business volumes and huge market share.
Taking its solo flight in advertising business through mega campaign for real estate venture EMAAR Pakistan, MCOM has won applause for not only redefining the lifestyle but has given people reason to live a better life; and launched inspirational campaign for EMAAR Pakistan - personification of luxury living the world over; whereas 'We Promise - We Deliver' became the catchphrase to attract consumers. Contributing to the boom of real estate in Pakistan, MCOM launched another mega real estate project entitled "The Centaurus" in collaboration with Al Tamimi Group.
Embracing the challenge with Abu Dhabi Group and Singtel's Joint Venture, MCOM released Warid Tel's campaign on 360 degree media nation-wide fortnightly which was followed by the launch of back to back 360 degree campaigns for the world's renowned commercial giants on the tightest of deadlines and stringent of quality standards.
With its superlative advertising and PR specialty, MCOM is the most vigilant eye on the dynamic Event Management, too; MCOM launched media campaign "Like Never Before" and managed launch event for ICC Champions Trophy - 2009 in Dubai.
MCOM most diversified commercial clientele includes but is not limited to British American Tobacco's regional communication (for Pakistan, Bangladesh & Sri Lanka), DMMC Mitsubishi, Haier, Emirates Global Bank, General, Cannon, DEWAN Motors - BMW and Dewan Motorbike, 3M Scotch Bright, Wyeth Pharmaceutical now acquired by Pfizer Pharmaceutical Worldwide, American Garden, and last but not the least DELL Pakistan.
For maximising the potential and desire for home appliances, MCOM has recently entered into venture with home appliances brand LG and has the honour of being on its panel, whose trait of brilliance and superiority are accepted the world over.
Wearing an eminent brand is considered source of pride and symbol of excellence across the globe. Lark & Finch is such an Italian foot apparel brand that everyone yearns for. Launch of the stores-chain and new variants (sub-brands) were successfully taken care of by MCOM's Commercial Wing.
MCOM has also launched campaign for METRO Hi-Tech - one of the leading and trusted brands of motorbikes in Pakistan. Its holistic print and electronic media campaign has succeeded in building the brand equity among the youth through appealing slogans, which is uttering digital speedometer for the first time ever. Highly admired brand has won "brand of the year award" for being the best.
MCOM has once again proved its creative muscles in a cut-throat competition for Pakistan's emerging energy drink brand "Power Full". Now, MCOM has this brand in its diversified showcase and is poised to undertake an energy-packed multimedia campaign for better brand positioning and market share.
Advertising with social dimensions is on the rise with MCOM. From investigating objectives of a campaign with social dimensions, examining the process creating them and developing a model for explaining their success factors, MCOM provides all services to the utmost satisfaction of the client. Most of the campaigns have mixed objectives, both economic and social, which have many implications.
MCOM also conquers hopes of international bodies by qualifying the cumbersome criteria and strictest standards for the social sector development. MCOM has had the privilege to be the only communication company from Pakistan that was awarded the status of e-consultant from the World Bank, Washington DC for the execution of Benazir Income Support Programme, which was developed and delivered par excellence.
Continuing with the social services ventures as a result of broad-based qualitative and quantitative approach, successful launch of USAID JOBS project is another feather in MCOM's camp exclusively awarded after cutting throat competition, thorough review and scrutiny and international standard criteria by USAID local and Washington Office. MCOM has the honour of being the only agency appointed by World Bank, Washington DC to undertake strategic interventions on social safety support in Pakistan.
Bringing back the smiles of the inhabitants and reviving the confidence of the tourists from all around the world together with promoting Pakistan as the best tourist attraction, MCOM has done campaign in collaboration with USAID Firms Project to highlight the rebuilding and rehabilitation work going on in flood-hit and terrorism-hit areas of Swat and Malakand.
Census Pakistan 2011 campaign is another social intervention organised by Population Census Organisation Government of Pakistan in April this year. Moreover, Census Pakistan 2011 fascinating logo together with theme "everyone counts" was designed by MCOM which speaks of its professional excellence.
MCOM also took the opportunity to join hands with the government to combat the menace of terrorism and launched an effective counter-terrorism campaign for Ministry of Information and Broadcasting, Government of Pakistan to assuage the pains of bereaved families and portrayed true picture of Pakistanis as peace loving people.
Qualitative research is used for pre-testing of the messages. Generally outsourcing is arranged for pre-testing for getting absolutely fair and unbiased results/feedback from the respective respondent. Tools such as Focus Group Discussions, in-depth interviews etc are used for gathering information. However, MCOM possesses 100% capabilities of conducting a pre-testing of all communication products on its own.
MCOM has also played a vital role in provision of promotional service to top-notch academia of the country namely National University of Sciences and Technologies (NUST), Virtual University (VU) and COMSATS Institute of Information Technology (CIIT), which are preparing youth and top-of-the-line young gurus in IT and various other disciplines of management and social sciences. Mind-blowing campaigns have resulted in increased number of students in respective faculties in all their campuses across the country.
Mass media interventions on TV, RADIO (FM/AM) and print with the exception of regional vehicles lend a spill over launch pad for effective unconventional Behavioural Change Communication (BCC) Interventions that are inevitable to be brought in for desired results. At MCOM, this target is achieved through intelligent media planning and with the closest focus on the target audience, which is further perfected to maximise share of voice for available share of advertising.
Since subliminal advertising is not supported by any scientific evidence, and its use is considered a deceptive business practice in some jurisdictions. MCOM proves it the other way round and successfully advertises through road-shows, puppet shows, pamphlets, handouts and many more which are practiced time-to-time to make up consumers' mind.
Communicate effectively is MCOM's professional belief and disseminating information through top-of-the-line web and cellular technology rich multimedia's eye-blaster and cellular network keeps MCOM ahead of others in advertising. BCC intervention guidelines and brands keys/blueprints are locked for consistency of communication with due moulding flexibility according to the nature of communication product/cultural sensitivity.
Driven by VPN connected, Black Berry enabled, static and motion graphic powered (MAC & IBM environment), creative and management leadership, MCOM had to go extensive hard-time in qualifying stance & interest for becoming the custodian of the national and international brands in a short span of time; and it all became possible due to business insight, strategic roadmap and creative muscles.
Very a few succeed to raise your eyebrows on business avenues, who are blessed with business insight, strategic roadmap and creative muscle. MCOM believes in extending its arms to mature a long-term brand partnership with prestigious clientele and qualifying consumers' expectations. www.wearemcom.com is address to dynamic presence in the virtual world. Last but not the least, critics call them 'the rebels and rivals' but some of the industry's most acclaimed researchers rank them amongst the top ten tycoons in business genre. They keep on moving and upgrading themselves with avant-garde approach and with the most modern paraphernalia for making their presence to be felt, and recognised.
While media analysts and critics see a competitive future for advertising industry in Pakistan. A profound insight reveals that the industry is fast transcending into complete communication solution portfolios. With the advent of huge development sector stake in Pakistan's socio-economy. Advertising agencies are venturing into project management; research insights; behavioural change & branding inspired motivational interventions; as well as in interpersonal communication; social mobilisation & brand activation; rich multimedia; as well as innovative media solutions. Overall advertising business outlook appears promising. With the audience-advertising trade volume in Pakistan standing at 21.5 Billion - Mr Kisat believes that MCOM has played a phenomenal role in setting the pace and standards of account servicing and effective creativity across the industry.
This being a humble beginning, MCOM is now set to expand to next levels of global business sourcing, service portfolio procurement, associations & affiliations - not only to be the next communication conglomerate of the region but to be an institution of unprecedented excellence that benefits every tier of business and society. Establishing an advertising institution of global standards in collaboration with Adasia is one of MCOM's dream project - fast on the way of realisation to take the human resource in Pakistan to the most competitive benchmarks of the world. says Sohail Kisat; President & CEO MCOM