History: In 1958, Japan played host to the 'The First Asian Advertising Conference'. The event was conceived by a group of leaders of the Japanese advertising industry with a view to establish a common forum for developing the advertising and marketing skills of the people in the region. The success of the first conference laid the foundation for the event to grow into the most important regular gathering of marketing and advertising professionals in Asia.
In 1976, the representatives of advertising associations of ten Asian countries took the unanimous decision to set up the Asian Federation of Advertising Associations (AFAA).
Objectives: The AFAA was formed to: Unify all Asian associations involved in the various aspects of advertising
---- Upgrade standards, ethics and practices of advertising and to bring a more meaningful contribution from advertising activities to both regional and national socio-economic development
---- Set up the necessary mechanism for Asian Advertising Congresses
---- Foster self-regulation
---- Devise and implement educational programs.
---- AdAsia 2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).