Thousands of Chinese couples are reportedly planning to get married on Friday, dubbed "singles' day" in China because the date is made up entirely of the number one. November 11 has been celebrated as an unofficial day for the unattached in China since the 1990s, and is seen as a good date to tie the knot and leave the single life behind.
This year, it is seen as particularly auspicious because the year also ends in the number 11. The Shanghai Morning Post said more than 3,000 couples were booked to marry in the city, calling Friday a "once in a century opportunity".