Headed by Shoaib Qureshy, this new venture will bring together the DDB Global advertising business (Lipton, Johnson & Johnson etc) and Bulls Eye's local advertising business under a new advertising agency BE DDB. According to Patrick Ehringer, President DDB Middle East & Africa, this change is a signal of DDB's commitment to the Pakistani market as we look ahead to becoming the most creative agency of the country.
Najam Khawaja, Chairman DDB Gulf, Lebanon & Pakistan added that this change was driven by our commitment to grow the DDB brand to a leadership position in Pakistan.-PR