IAL Saatchi & Saatchi has been making waves in local and international arenas with memorable advertising and brand building initiatives. Recently the lovemarks company implemented a corporate strategy to "Stretch" its team's potential through activities that will expand horizons, broaden perspectives, and increase the level and breadth of the team's professional skills.
The strategy consists of a series of components designed to enhance both tangible and intangible resources at the company's disposal. To that end, IAL Saatchi & Saatchi, CEO Ruby Haider, invited renowned ex-cricketer and CEO of Pakistan Cricket Board, Ramiz Raja, to share his life experiences.-PR