Snapchat and Facebook have been rivals since a long time now, but recent reports suggest that Snapchat is now merging with Facebook that will allow users to share their stories on apps like Facebook and Twitter.

In the past, Snapchat’s features have been cloned by other social media apps such as Instagram and WhatsApp, which has led to a loss in user growth of the app. This resulted in Instagram now having a bigger user base than Snapchat.

Starting from today, users with the latest upgraded version of the redesigned Snapchat can share their snap stories on various social media apps. Other users will be able to use the feature within few weeks. Through this technique, Snapchat aims to get to the users of Facebook and Twitter that might get them to download the application, reported CNBC.

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Users will be able to share their stories through the linked social media accounts or via text or email with a link to the webpage. This will let those people who do not have the app to view the stories too.

The new feature is applicable for ‘Official Stories’, ‘Our Stories’ and ‘Search Stories’ and does not comprise of ‘Publisher Stories’ or ‘Shows’ for the time being. Whereas, in the original Snapchat app the stories shared last for 24 hours, the external links will be available for longer time periods until the user decides to delete them, according to Mashable.