Jamaat-i-Islami women wing on Saturday urged Pakistan Telecommunication Authority (PTA) to step up against the rising immoral media trends and implement strict rules to stem the vulgarity in TV dramas and advertisements. Hundreds of women participants of the wing participated during a walk from Masjid-e Bait Ul Mukarram, Gulshan-e-Iqbal to Civic Centre to protest against what JI described vulgarity, nudity and obscenity which plagued the media.
With banners, placards and party flags in hands, the demonstrators demanding of the government to block internet websites promoting obscenity in the country, besides controlling the spread of immoral advertisement on road side billboards, TV commercial and dramas.
They said the new westernised TV commercials had badly damaged the local norms and values of the society, besides portraying women as a commodity. They held the trend responsible for increase in divorce rate in the country. They also called upon the administration to dismantle the road side signboards depicting vulgarity and obscenity in the advertisements, saying PEMRA should enforce its rules and regulations without any leniency.
Later, talking to newsmen, Central Leader of JI (Women Wing) and ex-MNA Aisha Munawwar lauded the electronic media in particular for role in spreading awareness on key issues, but also slammed those dramas and advertisements which were depicting vulgarity and nudity. She called such a trend "unacceptable" in any circumstances. Showing apprehensions, she said the female section of the society had great reservations and were worried about the fast spreading of the trend against the society's primary norms.
"Women are in particular worried of wide spread nudity and vulgarity, which had sabotaged efforts of the parents to raise their children in a noble manner," she said. She said the capitalistic trend in the media had subdued the PEMRA to implement its own formulated regulations against the commercial and dramas. She said the state rules seemed weak against the media spreading immorality in the society.