Akshay Kumar, Radhika Apte and Sonam Kapoor starrer PadMan’s unique promotion strategy seems to be working well as the entire Bollywood film fraternity has joined the challenge started by the lead cast of the movie.

Team Padman has reached out to a number of noted personalities and launched a social media campaign called ‘The Padman Challenge’ where celebs are spotted posing with a sanitary napkin. From Aamir Khan to Alia Bhatt, Shabana Azmi to Twinkle Khanna, a huge of actors took the challenge up along with the core team of Padman.

Thank you for tagging me @akshaykumar ! Yes, that’s a Pad in my hand & there's nothing to be ashamed about...It's natural! Period. #PadManChallenge Copy, Paste this & Challenge your friends to take a photo with a Pad! Here I am challenging Badminton Champion & Olympic Medal Winner @pvsindhu1 👊🏽

A post shared by Deepika Padukone (@deepikapadukone) on Feb 3, 2018 at 9:18am PST

Thank you @mrsfunnybones
Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. #PadManChallenge. Copy, Paste this & Challenge your friends to take a photo with a Pad. Here I am Challenging @SrBachchan , @iamsrk & @BeingSalmanKhan pic.twitter.com/lY7DEevDmD

— Aamir Khan (@aamir_khan) February 2, 2018

Thank you @murugaofficial for the #PadManChallenge ! Yes that’s a Pad in my hand & I don’t feel weird. It's natural, Period!
Copy, Paste this & Challenge your friends to take a photo with a Pad!
Here I am Challenging @ReallySwara @Asli_Jacqueline @arjunk26 pic.twitter.com/nk9d7dTu61

— Sonam Kapoor (@sonamakapoor) February 3, 2018

Just hanging around in the gym.. with a pad :) no biggie! Thank you @akshaykumar for the challenge.. I shall challenge my fellow gym-ers @YasminBodyImage @Sophie_Choudry & @impoornapatel #PadManChallenge pic.twitter.com/xHLaSwt39Q

— Alia Bhatt (@aliaa08) February 2, 2018

Thank you for tagging me @sonamakapoor
Yes, that’s a Pad in my hand & there's nothing to be ashamed. #PadManChallenge

Here I am challenging @Varun_dvn @ParineetiChopra @AnilKapoor pic.twitter.com/6ERcZPTlLo

— Arjun Kapoor (@arjunk26) February 3, 2018

. @Varun_dvn & I just hanging out, holding a pad, no big deal, just another regular day 🙃 🙃

Best of luck @akshaykumar @sonamakapoor @radhika_apte for #PadMan. Nominating @karanjohar #katrina @iTIGERSHROFF. It was discussed and these are both our nominations!!! pic.twitter.com/MvgFJRpGHm

— Anushka Sharma (@AnushkaSharma) February 5, 2018

Pad in hand! Nothing to be Ashamed of! PERIOD. Wishing #padman big success ! Can’t wait to see it this friday! @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte ! Passing the challenge to @shahidkapoor @RanveerOfficial @ektaravikapoor pic.twitter.com/ZZr2zgzOyl

— Karan Johar (@karanjohar) February 5, 2018

Yes, that’s me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It's natural! Period. #PadManChallenge
Here I am Challenging @Saqibsaleem @theathiyashetty @itsSSR @HarshKapoor_ All the best @akshaykumar @sonamakapoor @mrsfunnybones @radhika_apte pic.twitter.com/Z3mthbOkP7

— Huma Qureshi (@humasqureshi) February 4, 2018

Challenge accepted @radhika_apte...
Here it is- A pad... Even princesses use it! 😋 Its natural! Period! #PadManChallenge...
Here I’m challenging @RajkummarRao @DianaPenty and @FarOutAkhtar... pic.twitter.com/Gl8fVFieSX

— Aditi Rao Hydari (@aditiraohydari) February 3, 2018

Thank you @arjunk26.@RajkummarRao & I are just out here hanging out in a chemist’s shop holding a pad.

Yes, that’s a Pad in my hand & there's nothing to be ashamed about. It's natural! Period. @PadManTheFilm #PadManChallenge.
I challenge @Oprah @MadhuriDixit & @priyankachopra pic.twitter.com/5IPPyCozrU

— Anil Kapoor (@AnilKapoor) February 4, 2018

The time for taboo surrounding menstruation is over. Period.
All the best to @mrsfunnybones @akshaykumar #RBalki @sonamakapoor @radhika_apte and team #Padman for the 9th, previously known as that time of the month. Hehehe pic.twitter.com/Jx7RpBWZA2

— Farhan Akhtar (@FarOutAkhtar) February 6, 2018

Hanging with my trusted weekly best friend,who keeps me secure,healthy & stress free-my PAD. No Shame.PERIOD. @akshaykumar @mrsfunnybones @sonamakapoor @radhika_apte #rbalki all the best.
I nominate @itsSSR @thetanmay @aliabbaszafar for the #PadmanChallenge pic.twitter.com/tqcwdv9YYI

— bhumi pednekar (@psbhumi) February 6, 2018

Thank you @pragyavats for the #PadmanChallenge! “Yes that’s a Pad in my hand & I don’t feel weird. It's natural, Period!”
Challenge your friends to take a photo with a Pad.
Here I am Challenging @sahil_sangha @Ritieshd @alifazal9 #BooToTaboo #HeForShe #BiodegradableNapkin pic.twitter.com/npMLg83jdh

— Dia Mirza (@deespeak) February 3, 2018