Pakistan Tele-communication Company Limited (PTCL) recently conducted a creative town marketing campaign in Sindh province to reach its valuable customers. The "PTCL Town Storming" campaign spread awareness about the company's exciting products and services, and also offered on-spot sales to potential customers by setting up attractive town kiosks and running mobile floats manned by PTCL sales teams.
Target areas included Hyderabad city, Jamshoro, Sanghar, Tando Adam, Shahdadpur, Umerkot, Mirpurkhas, Jhuddo, Thatta, Sajawal, Badin, Matli, Dadu, Mehar and Sehwan. These areas were also covered with banners and outdoor branding. In addition, a 'Door Information Service' also reached the general public by blending door-to-door and cold calling outreach.-PR