Unilever Pakistan launched new Magnum, its flag-ship brand within the Wall's ice-cream portfolio last week end. Nida Butt's original musical "A Royal Remedy" launched the new Magnum Brand Council and the new flavours that will now be available for Pakistani consumers.
The new "Royal Treatment" campaign for the brand serves to introduce the new Magnum with Belgian Chocolate, the most premium chocolate in the World. The latest range also marks the addition of a new flavour Truffle over its existing successful offerings of Classic and Almond Magnums.-PR