Corporate Social Responsibility (CSR) is now a familiar metric of how well a brand interacts with stakeholders and communities, both locally and globally. Supporting the common social good has become just as important a goal as delivering shareholder value and profitability for organizations for all sizes, even up to enterprise level, across every business vertical imaginable.

Today, the value of being a good corporate citizen goes beyond the pride and satisfaction of providing simple altruistic support for worthy goals. Strong and consistent CSR policies have become a cornerstone of the identity of many brands with customer bases that strongly identify with causes championed by businesses, from ethical sourcing to contractor working conditions to carbon footprints and a thousand other issues in between.

CSR isn't just the right thing to do, increasingly it makes business sense as a way to deepen engagement with modern consumers. As a still relatively new component of corporate activities, CSR began 2020 with enormous potential to combine business and social goals into a symbiotic relationship, with each supporting the other and creating new opportunities for brands and the issues that matter most to their customers.