TEXT: Millat Tractors Limited (MTL), an ISO 9001:2008 certified company is Pakistan's leading engineering concern in the automobile sector engaged in the manufacturing and marketing of the world renowned Massey Ferguson (MF) tractors under licensing agreement with AGCO Ltd. UK; Forklift Trucks under license from Anhui Forklift Trucks, China; Diesel Engines; Diesel Generating Sets and a range of matching agricultural and industrial implements.
Millat Tractors has played a pivotal role in transfer of technology and transformation of fledgling local light engineering sector into a robust, vibrant, quality conscious Auto Vending Industry. The Company is regarded as pioneers in setting up country's automotive vendor base. Today, a local content of more than 90% has been achieved in Massey Ferguson tractors. The company offers eight tractor models in the range of 50 hp -100 hp, Gen. Sets-12.5kVA to 250 kVA and a forklift truck of 3, 3.5 & 4 ton capacities. In order to facilitate dairy and livestock sector, MTL has introduced fodder harvesting machines which have gained fast popularity among the dairy and livestock farmers. MTL has to its credit, an establishment of an unmatched, elaborate and extensive field network spread throughout the country. This network comprises 77 main dealers, 56 spare parts dealers and more than 500 authorized workshops where MTL trained staff provide efficient sales and aftersales service to its customers.
The Company entered into export agreement with its principals, M/s AGCO in Dec 2015. Now, Millat's produced Massey Ferguson tractors are being exported to African & Middle Eastern countries which is a great achievement in itself and pride for Pakistan. This also reflects the quality and price competitiveness of Millat produced Massey Ferguson tractors, accepted globally.
The company has taken lead in the local automobile sector by developing & launching Pakistan's 1st emission compliant diesel engines and export tractor models enabling not only to address the environmental issues but also further expand its export market along with AGCO, its principals.
Millat Tractors has been recognized internationally by Plimsoll- UK which has nominated MTL as the 16th largest company with exceptional performance in the Global Tractor Manufacturing Industry. Forbes Global magazine has included MTL in "Asia's 200 Best Under a Billion Dollar Companies". The company has received achievement award in "Tractor & Agriculture Implements" sector by FPCCI in 2016. It is a matter of great pride that Millat Tractors has been declared the 2nd Best Company of Pakistan by the Pakistan Stock Exchange. Brands Foundation, Pakistan has bestowed "Brands of the Year Award" to Millat Tractors in the category of 'Tractors' in 2016. The company has received LCCI Export Performance Award in the category of tractors from the Lahore Chamber of Commerce and Industry in 2017. In 2020, MTL was awarded Corporate Excellence Award by Management Association of Pakistan (MAP) in the category of Automobile Assembler-Tractor.
With more than 60 % share of the local tractor market, MTL has integrated and consolidated its technical know-how, expertise and sizable investment in allied industries to ensure adequate supplies of quality components by way of establishing 4 sister concerns. These companies, part of the Millat Group include Millat Equipment Limited, engaged in the manufacturing of power train parts, Bolan Castings Limited manufacturer of precision castings for the automotive industry, Millat Industrial Products Limited manufacturer of automotive batteries & TIPEG Intertrade, DMCC promotes worldwide trade of Millat Group Companies and the vendors associated with it.
MTL is continuously striving not only to delight its customers but also fulfill its social and corporate responsibilities.
S M IRFAN AQUEEL (Chief Executive Officer)
Copyright Business Recorder, 2020