SIALKOT: Luxury brand Hugo Boss - a fashion giant - had placed its first sportswear order to Sialkot based leading firm, North Zone Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) chairman Sohail A Sheikh revealed.

Talking to Business Recorder here on Thursday, he said it was a result of the hectic efforts of the PRGMEA team especially the chief coordinator Ijaz A Khokhar. Sohail added that it is the beginning and Pakistan will get more orders in a short span of time.

The PRGMEA North Zone chairman said keeping in view the gravity of current situation, we are making strenuous efforts for exploring traditional and non-traditional markets aimed at fetching maximum business and strengthening the national economy.

Sohail further added that we had focused not only on exploring the new markets but also introducing home products in these markets adding that developing B2B contacts were need of the hour. PRGME was finalizing necessary arrangements for holding the month-long first Digital Global Apparel Sourcing EXPO from July 15 to August 14 2020 he disclosed.

He said this International event is an ideal opportunity for forward thinking manufacturers to contact buyers on global scale. Digitalization has become the need of the hour in the current era which becomes more inevitable to use digital tools in businesses he was the view. Sohail further stated that PRGMEA was motivating its members that they should participate in EXPO and display their companies, production capabilities and add unlimited samples to their virtual showrooms and work with multiple uses to maximize success. The Digital Global Apparel Sourcing EXPO will open new vistas of business developments and hopefully it will be supportive in enhancing the export volume, he said.

Copyright Business Recorder, 2020