LAHORE: Pakistan Cricket Board (PCB) and Pepsi on Thursday announced a one-year extension as principal partner of the Pakistan men's national cricket team for all three formats. Pepsi and PCB have enjoyed a fruitful partnership for over two decades.

The partnership will run initially until 30th June 2021, during which period Pakistan will take on England in the upcoming Test and T20I series from 5th August and are then scheduled to feature in the ICC Men's T20 World Cup, home series against Zimbabwe and South Africa, and away series against South Africa, New Zealand and Zimbabwe.

Easy Paisa, Pakistan's first mobile financial services platform, will be the associate partner of the Pakistan men's national cricket team for the upcoming tour of England.

Director Marketing & Franchise, PepsiCo Pakistan, Saad Munawar Khan: "We are proud to continue our much cherished journey with Pakistan cricket as the principal partner of the Pakistan men's national cricket team. Pepsi, Pakistan cricket and our passionate supporters are all part of one family and we are very excited to see our champion cricketers taking the field and making us proud with stellar performances."

PCB Director Commercial, Babar Hamid: "Despite working with a backdrop of a challenging economic climate, I am delighted that we have reached an acceptable agreement with Pepsi to continue as a principal partner for, at least, the next 12 months.This extension of the partnership not only reflects our relationship and understanding with Pepsi, but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men's national cricket team brings."

Copyright Business Recorder, 2020