ISLAMABAD: Pakistani Telecom brand, Ufone, added another feather in its cap by winning two prestigious Effie Awards last night. Ufone won a Gold award for Best in Internet & Telecom category for its SuperCard campaign Budget bamuqabla befikri and a Bronze award in Best and Internet & Telecom for Balochistan Football Cup 2019.

The Budget bamuqabla befikri campaign highlighted how despite the rising inflation in 2019, Ufone maintained a steady price for its Super Card. The second award won was for the Balochistan Football Cup 2019 which provided a substantial platform to emerging footballers of the region to showcase their talent. Both campaigns were recognized by the jury for the positive impact they created.

The award reflects the company's diverse and innovative marketing strategies, which have won the hearts of millions. The brand has also won two Eventex Global Awards in Gold categories for Ufone Balochistan Football Cup this year. Amongst 444 entries from 39 countries, the Pakistani telecom brand emerged as the winner in two categories i.e. People's Choice Award and Best CSR Event Award.

Copyright Business Recorder, 2020