KARACHI: Jubilee Life Insurance of Pakistan has been awarded the prestigious Effie Award in the Insurance Category at this year's awards ceremony which was held virtually.

This is the first time any insurance company has won the award in this category and Jubilee Life has been recognized for their 'Hum Insurance Nibhatay Hain' campaign. Jubilee Life was the only short listed company in the Insurance category.

Jubilee Life Insurance has continuously placed emphasis on building trust with its consumers and making efforts towards minimizing their financial insecurity. The award-winning campaign revolved around three focus areas of health, education and savings which consumers of the insurance sector place most importance towards.

The award is a testament to Jubilee Life's winning approach and unrelenting commitment towards creatively communicating with their customers and building a genuine relationship. The assessment by Effie Pakistan is based on identifying and ranking the most active marketers, brands and agencies and analyzing finalists and winners keeping strict criteria of the effective marketing efforts made in the previous year.

Speaking about this achievement, Javed Ahmed, Managing Director & CEO, Jubilee Life Insurance stated, "Winning the award is a great achievement for everyone at Jubilee Life and our partner Prestige Communications. It is a reminder of the hard work and effort that they have put all throughout the previous year. It, of course, always feels good to receive acknowledgement for any work which has been executed with a lot of passion. There had been several challenges along the way, but our team managed to deliver excellent work, and we are grateful to all jury members of Effie Pakistan for recognizing it. This will serve as motivation for us to continue working even harder to craft narratives which resonate with our customers."

Copyright Business Recorder, 2020