Maintaining highest quality standards in all product categories has led Dawlance into achieving impressive sales growth across the entire product portfolio during the last fiscal year 2011-2012. During the fiscal year, Dawlance achieved phenomenal growth in Microwave oven sales and substantial sales growth in refrigerators, freezers, split ACs, automatic washing machines and washers.
Commenting on the latest achievements by Dawlance, Dawlance Head of Sales & Marketing, Hasan Jameel said, "The resounding success that Dawlance enjoyed last fiscal year shows that Dawlance is on growth trajectory that is nothing short of excellence. Load shedding and electricity shortfall has greatly affected the manufacturing industry, at the same time, end- consumers have also suffered because home appliances usage is dependent on the availability of electricity. Despite this problem, Dawlance managed to not just achieve but surpass the sales targets hereby achieving growth in all its product categories. Furthermore, over the last year, we even increased our exports in several foreign countries such as Iraq, Afghanistan, UAE, Libya, Mozambique, Yemen, Tanzania, Ethiopia, Oman, Sri Lanka, Armenia, Bangladesh; our exports in the refrigerator category in particular have grown phenomenally."-PR