KARACHI: On World Cleanup Day 2020, the not for profit organization Network of Organizations Working with Persons with Disabilities (NOWPDP) organized an awareness session followed by a beach clean-up activity.

Improper waste disposal and littering has a significant environmental impact but one which can be reduced drastically through awareness, behaviour change and relevant infrastructure.

Talking about NOWPDP’s commitment to anti-littering and World Cleanup Day through organizing this beach cleanup, Omair Ahmad, Executive Director NOWPDP said, “Everyone knows littering has an environmental impact. It also adversely affects health and society. Positive change can only be achieved when we rally together as individuals, institutions, and society to take responsibility for a sustainable and inclusive future. We are humbled by the support of our partners including Philip Morris (Pakistan) Limited in our efforts.” Present at the cleanup site, Sadia Dada, Director Communications Philip Morris (Pakistan) Limited (PMPKL) said: “The best way to reduce littering is to drive awareness and behavioral change which is why we are here today. We recognize that corporate sector has an important role to play in supporting action on littering and are committed to add our efforts to further the cause. This year, our parent company Philip Morris International announced in our Integrated Report 2019 the global aim to achieve a 50 percent reduction of the plastic litter from our products by 2025, compared to a 2021 baseline.”—PR

Copyright Business Recorder, 2020