KARACHI: Jubilee Life Insurance's unique digital identity has impressed branding experts from across the country as the brand won the Best Social Media Campaign (Facebook) for cricket at the Pakistan Digital Awards 2020, held recently at the Arts Council in Karachi. This big win for Jubilee Life, also Pakistan's largest private insurance provider, comes as a testament to its innovative marketing strategy, hard work and collaborative approach towards developing and launching truly unique brand narratives.

The Pakistan Digital Awards have been recognizing the best in digital marketing campaigns and talent since 2017. Their jury this year comprised leading Marketing, Branding and Corporate Communication experts from leading local and international corporations. Alongside, they also had an advisory panel of other accomplished professionals from various fields.

"We are thrilled to have received this remarkable recognition from the industry's finest minds. Since inception, we set out to create an innovative and energetic brand that supports our strategic agenda to disrupt the insurance sector in Pakistan. With our cricket campaign this year, we were confident we had created something special and this win reinforces our pride in what we have achieved.

I would like to congratulate the entire Jubilee Insurance team and everyone else who contributed to developing this campaign specially our partners Prestige Communications" stated Javed Ahmed, MD & CEO, Jubilee Life Insurance.

Copyright Business Recorder, 2020