A massive fire erupted inside Hafeez Centre located in Lahore’s Gulberg main boulevard area on Sunday morning due to an electrical short circuit.

As per rescue officials, the fire broke out in a shop on the second floor of the plaza, where laptops, mobile phones and other electronic items are sold and spread to the fourth floor.

The fire brigade was called soon after the fire broke out around 6:00 am in the morning. So far, no loss of life has been reported but it is being said that electronic items worth millions have been destroyed by the flames.

The fire has engulfed 30-40 shops in total and has spread to the shopping centre's backside as well, the rescue official said.

The Gulberg Main Boulevard Road has been closed for traffic due to relief activities being carried out in the area.

Twelve fire brigades and 60 rescue officials are carrying our relief activities in the area. Reports from the ground state that eight fire brigades have run out of water.

Authorities have called for more fire brigades at the spot due to the intensity of the fire.