As a silver lining among all the economic volatility amid the coronavirus pandemic, a number of the world’s renowned apparel brands are shifting their orders to Pakistan.

The development was shared by Advisor to Prime Minister on Trade and Investment Abdul Razak Dawood, who said that more and more brands are shifting to Pakistan. “We just heard that Hanes, Guess, Hugo Boss & Target have shifted orders from China to Pakistan,” said Dawood in a tweet post.

“This is a good trend and I am very hopeful that this will continue. I hope that the exporters will capitalize on this opportunity,” he added.

Back in July, the luxury brand Hugo Boss considered a fashion giant placed its first sportswear order to Sialkot based leading firm. The achievement was due to the effort of the Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) which hold the 35th IAF Fashion Convention in November last year.

On the other hand, addressing the concerns of apparel manufacturers, the Ministry of Commerce held a meeting of stakeholders of spinners and apparel manufacturers to discuss the availability of yarns and their prices. In light of rising prices, MOC is considering reducing duties on various yarns and preparing a summary for the ECC.

“Apparel is the engine of growth in the textile sector and the availability of yarn at competitive prices is the pillar of strength. All sectors have to play their respective roles to maximize overall exports,” said Dawood.