A Pakistani natural and organic skin and hair care brand, Conatural Beauty secured $825,000 in Pre-Series A funding round from Pakistan-based VC Karavan and a group of experienced angel investors.
Conatural was founded by two sisters, Myra Qureshi and Rema Taseer and was launched to introduce natural and organic products to Pakistan's beauty market. The company brands, manufactures and sells natural and organic beauty products that are tailored to the South Asian skin. The company is committed to recycling and adheres to a 100% all-natural ethos with no animal testing.
The vision behind the Conatural was to create beauty products which were both safe and effective. Conatural hopes to change the paradigm of the beauty industry in Pakistan by making sure that its products do not use toxic chemicals such as Parabens, Triclosan, Artificial Musks, PPD, Silicones and Sulphates.
Conatural is a women-led business, with over half a million followers on social media. The company also sells online and in its own physical stores at Emporium Mall and Packages Mall in Lahore. While Conatural provides private-label services for personal care products and it has also co-branded with local retailers and some export clients.
Conatural's CEO and Founder, Myra Qureshi, also explains here that “Conatural's raise is well-timed with rapidly increasing demand for expansion. Partnering with serial investors brings significant competency along with capital. We have laid a strong brand foundation, have a robust national and international expansion plan. We’re really excited about the journey ahead. We are positioning ourselves as a key player in the market of natural and organic products, fostering product innovation."
According Amad Saeed, a partner at Karavan, the company is innovating in the natural and organic beauty industry in Pakistan, and is "being cognizant to the changing needs of the young population."
These new funds will enable Conatural to accelerate growth with the inclusion of two new product lines and channels in the business.