SHENZHEN: Chinese tech giant Huawei launched its highly-anticipated homegrown mobile operating system on Wednesday, opening a new front in its fight for survival in the smartphone arena after the US blocked it from using Android.

The company says its new HarmonyOS system is packed with special features and capitalizes on growing demand to seamlessly link devices — known as “Internet of things”.

But analysts say Huawei faces an uphill climb getting enough app developers to devise software and content for the OS to keep consumers buying the company’s phones in a world dominated by Google’s Android and Apple’s iOS.

Experts who have analysed HarmonyOS say it is based on elements of the Android Open Source Project, the source code that makes up Android and which Huawei and other companies remain free to use.

The company unveiled the first mobile devices pre-loaded with the system in an online launch.

Lead developer Wang Chenglu said the OS will see Huawei get ahead of the curve as IoT development accelerates, spurred by new technologies like intelligent vehicles and the coming advent of super-fast 5G connections.

“With HarmonyOS, we weren’t going to just produce another Android or iOS. It would be the same and have no consumer value,” Wang told reporters ahead of the launch.

“Our special features are what Android and iOS lack.”

HarmonyOS smartphone users will, for example, be able to access files, documents and other content on everything from computers to wearables and other linked devices, Wang said.

He said the system will also be able to accept a wide range of apps even if they weren’t specifically coded for HarmonyOS — an effort to quell concerns that users’ options will be limited.