COLOMBO: Disgruntled Sri Lanka cricket fans launched a campaign to shun their team on social media after they slumped to a dismal Twenty20 series drubbing in England. England recorded a thumping 89-run win at Southampton on Saturday to sweep the contests 3-0 - a fifth consecutive series defeat for Sri Lanka in the shortest format.

As the hashtag #unfollowcricketers began to trend on Facebook on Sunday, thousands of fans boycotted the Facebook pages of vice-captain Kusal Mendis and opener Dhanushka Gunathilaka, the newscenter.lk website said. "The aim of the campaign is to unfollow failed Sri Lankan cricketers from their verified profiles on Facebook, Instagram and Twitter," the popular website said. Fans were also sharing memes asking each other not to watch the national team on television.

"Unfollow all these failed cricketers," said Ahmed Inaamulhaq on Twitter. "Don't let them have the social media attention if they can't perform for the national team. They do not deserve massive fan bases."

There was no immediate reaction from any of the senior players, but some observers posted that the latest performance in England was one of the team's worst in three decades.

"I have been watching cricket matches since 1993 but I have never seen such a weak Sri Lankan cricket team," sports reporter Manjula Basnayake said on Twitter. "They can't hit the ball. #SLvENG."