KARACHI: JOMO Technologies on its first anniversary has appointed Ali Khan-Bajauri as its CEO effective immediately. JOMO is one of Pakistan's fastest growing fashion e-retailers and rapidly changing how people perceive fashion, lifestyle and eComm shopping through a unique and unrivalled customer service and e-commerce delivery model in Pakistan.

Ali returned to Pakistan after a 25+ years' career with B2B and B2C businesses across North America, Europe and Asia, serving blue chip companies like Nestlé, Engro Corp, MARS and Maple Leaf Foods Canada. He joined GroupM (world's largest media investment house) in 2020 and went on to successfully bring Wavemaker - a leading global media and digital agency - to Pakistan.

According to a release, Ali is "well placed to lead the developments and operations of the company and his immediate focus will be to ensure that the eCommerce business under JOMO Technologies continues to expand in Pakistan, GCC and internationally." Omar Saeed, the outgoing CEO and Director of Servis Group (one of JOMO's key founders), while welcoming Ali, had this to say about Ali's new role, "Getting a CEO of Ali's calibre is a big win for JOMO. With Ali's drive and vision, JOMO's large customer base can expect innovations on every front. JOMO has a great team and a set of backers who understand the challenges and the opportunities of an e-Commerce start-up. We've come a long way, and the company is primed for bigger and better things while keeping 'customer delight' as its mantra. I am confident that Ali will make JOMO a household brand name in no time, and the journey for the talented young team will be fast paced and exciting."