KARACHI: Jazz has invested Rs 13.9 billion under its ‘4G for all ambition’ during 4Q21.

Jazz’s total customer base grew by 9.2 percent YoY to 72.6 million including 35 million 4G subscribers and approximately 1,500 additional 4G sites were added during the last twelve months.

Pakistan’s leading fintech, JazzCash witnessed a strong growth reaching 15.2 million, up 24.9 percent YoY, monthly active users, and 105,000 active agents. JazzCash also introduced a unique digital-first shopping experience, AlaCart, on its mobile app, allowing users to purchase products and pay using their JazzCash accounts.

Commenting on this development, Jazz CEO Aamir Ibrahim said under the digital operator strategy, Jazz is pursuing a three-pronged approach; expanding the outreach and capacity of our 4G network specially, in semi-urban and rural areas with consistent investment; strengthening our digital services portfolio to serve as our customers’ digital lifestyle partner; and driving financial inclusion with Pakistan’s leading fintech JazzCash.

“The growing engagement levels on our digital platforms, and the fact that nearly half of the industry-wide 4G subscriptions in 2021 were contributed by Jazz, validate our customer-centric operating model”, he added.

Copyright Business Recorder, 2022