KARACHI: Philip Morris (Pakistan) Limited (“PMPKL”) partnered with SEED Ventures (Social Entrepreneurship and Equity Development) to carry out Mission Cleaner Pakistan, an anti-littering project (“Project”) aimed at raising awareness across Pakistan regarding proper disposal, promoting behavioral change and supporting the required infrastructure for proper disposal.

Under this Project, PMPKL has carried out 20 anti-littering drives across Karachi, Lahore, Quetta, Peshawar and Balakot within the last year with an aim to create a movement which instills proper waste disposal habits in our communities and to raise awareness about the impact littering has on our environment.

Copyright Business Recorder, 2022