KARACHI: Zindigi powered by JS Bank has brought home the Pakistan Technology Excellence Award for Fintech - Banking award at the Asian Technology Excellence Awards 2022.

Zindigi which is a cutting-edge digital banking service has the objective of making life “simple” for its users. Meeting the needs of the country’s burgeoning youth bulge of 63%, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and Millennials, by providing unique financial experiences.

Zindigi is the first player in the Pakistani financial services industry to offer a completely personalized App experience, letting the user pick and choose preferred widgets for a customized App experience.

Designed to be the central hub of a user’s life, Zindigi continues to push the boundaries of digital banking solutions with a broad range of innovative offerings for young, tech-savvy customers.

Copyright Business Recorder, 2022